Project No.05 : “GẤP GÁP” Community Organization
ROLE
Brand Designer
TIME
2024
SECTOR
NPO
PROJECT OVERVIEW
“GẤP GÁP” is a NPO founded to bridge the generation gap through projects and activities aimed at the elderly in nursing homes in Ho Chi Minh City.
“GẤP GÁP” hopes to better understand the elderly, connect with them, and narrow the gap between them and young people today.
This project is still under development and is expected to launch in October 2024.
BRANDING OVERVIEW
The core value in Gấp Gáp’s brand guideline is “the gaps” , and also the values of Vietnamese people for all generations. Therefore, I chose the main image to be old Vietnamese stamps, with riso-printed images that leave white spaces and gaps in the picture. This is similar to the generation gap, as people often don’t notice the existence of these white spaces, but only care about the essence of the problem – which is the remaining bright colors.
Therefore, Gấp Gáp carries this value, to bring people’s attention back to the gaps, and together “hurriedly” face and change.
BRAND GUIDELINE
anh tran 