Project No.03 : “Mo Rung Tay Nguyen” – Charity Organization
ROLE
Organizer
Lead Designer
Brand Designer
TIME
December 2022
SECTOR
Charity Organization
PROJECT OVERVIEW
Dreams of the Highlands
“Mơ Rừng Tây Nguyên”, can be understood as “Dreams of Highland” is a charitable project dedicated to supporting underprivileged children in Vietnam’s Central Highlands. In December 2022, we organized a heartwarming trip to Vừ A Dính Primary School in Dak Nong
BRANDING OVERVIEW
Humanity, Nature, and Welcoming
Guided by the essence of “Mơ” (dream), our branding exudes a gentle, dreamy, and flowing aesthetic. The ubiquitous presence of terraced rice paddies serves as a unifying symbol, reflecting the harmony between humanity and nature.
Terraced Fields, Hill Tribes, and Childhood Dreams.
Key Element
Wavy Gradient Terraced Fields
The warm hues gradually blend into lighter shades, reminiscent of bountiful harvests, thriving seasons, and a sense of warmth and prosperity.
Key Colour
The orange-yellow hue, a familiar color of Vietnamese schools, establishes a sense of connection and belonging for the children at Vu A Dinh School. This color harmony reinforces the idea of MRTN being an integral part of their educational journey.
In contrast, the gradient pattern introduces an element of novelty and vibrancy, a visual contrast to the surrounding landscape. This unexpected beauty sparks curiosity and excitement in the children, drawing them in and inviting them to participate in MRTN’s activities.
SOCIAL MEDIA
MERCHANDISE
PROJECT ACHIEVEMENT
92.990.000 VND
Raised fund for Vu A Dinh.
400+
gifts to underprivileged children
Activities
Organized various activities for the children, including games, movie nights, lunch, dinner, sports, and more
previous project : Strive Charity Championship
next project : Saigon Once Again
anh tran 