anh tran

Project No.02 : “Strive” – Charity Championship

ROLE

Organizer
Brand Designer
Videographer

TIME

July 2023

SECTOR

Sport League
Charity

PROJECT OVERVIEW

Fueling dreams through basketball

SCC tournament benefits the “Mơ Rừng Tây Nguyên” charity trip, aiding underprivileged children in the highlands.

BRANDING OVERVIEW

Driven by the core values of

Dynamic, Passion, Breakthrough

Strive’s branding embodies the spirit of pushing boundaries and achieving the extraordinary.

Inspired by the verb “Strive” in its name, the color palette boldly breaks free from conventional harmony, embracing a vibrant contrast of Bright Orange and Banana Green against a stark Black backdrop.

This striking combination evokes the image of a star shining brightly against the night sky, symbolizing Strive’s aspiration to illuminate the world with its brilliance and energy.

IDEATION

INSPIRATION

Ball, Court, People and Energy.

Strive’s design is a symphony of energy, a visual representation of the raw, pulsating excitement of a basketball game. Inspired by the iconic ball and the hallowed court, the design elements dance with the rhythm of the game, capturing the essence of players giving their all, fans cheering them on, and the electrifying atmosphere that defines a true basketball experience.

Inspiration images of Ball, Court, People and Energy (Image : Internet)

IDEATION

INSPIRATION

Chaotic, Noisy and Collaborative.

Strive’s design is a chaotic symphony of attention-grabbing elements, reminiscent of a neighborhood loudspeaker broadcasting an urgent message.

The iconic red basketball shape serves as the focal point, while torn paper scraps, bold brushstrokes, and collaged textures create a sense of urgency and excitement.

The crumpled paper and poster backgrounds add a touch of authenticity, evoking the everyday nature of community announcements.

Inspiration images of Chaotic, Noisy and Collaborative (Image : Internet)

SOCIAL MEDIA

MERCHANDISE

Strive’s 2 Personalities

For a burst of energy and captivating appeal, I choose Green as the primary color.
It stands out like a highlighter.

For humanitarian and charitable endeavors, I opt for Black as the main color.
I believe that a black background is the most effective way to make things stand out.

PHOTOGRAPHY

To achieve a cohesive visual identity that aligns perfectly with the brand’s color scheme, the Media team and I have meticulously crafted a comprehensive style guide encompassing photography, videography, and editing guidelines.

Additionally, we have adopted a unified color preset that will be consistently applied throughout the entire tournament.